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	<title>How To Dispose Of... &#187; greewashing</title>
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		<title>Is it just a case of “Greenwashing” or really some “Good News”?</title>
		<link>http://www.howtodisposeof.com/index.php/2007/10/18/is-it-just-a-case-of-greenwashing-or-really-some-good-news/</link>
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		<pubDate>Thu, 18 Oct 2007 21:22:58 +0000</pubDate>
		<dc:creator>Jerrald Hayes</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[garbage industry]]></category>
		<category><![CDATA[greewashing]]></category>
		<category><![CDATA[Trash]]></category>

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		<description><![CDATA[Some interesting news I just picked up via Grist.org the other day:

Garbage Can Do
  Largest U.S. garbage hauler greens operations
    Posted at 2:40 PM on 12 Oct 2007
    Strange but true: Our trash is going green. The nation&#8217;s largest garbage hauler and landfill operator, Waste Management Inc., has [...]]]></description>
			<content:encoded><![CDATA[<p>Some interesting news I just picked up via <a href="http://www.grist.org">Grist.org</a> the other day:<br />
<blockquote>
<p><strong><a href="http://www.grist.org/news/2007/10/12/waste/index.html">Garbage Can Do<br />
  </a></strong>Largest U.S. garbage hauler greens operations<br />
    Posted at 2:40 PM on 12 Oct 2007</p>
<p>    Strange but true: Our trash is going green. The nation&#8217;s largest garbage hauler and landfill operator, Waste Management Inc., has announced plans to make its operations more eco-friendly. The company hopes to double its landfill methane-to-electricity production by 2020, boost the fuel efficiency of its fleet by 15 percent by 2020, process more recyclables, and set aside more land for wildlife habitat. Now we almost feel bad that our lifelong goal is to put them out of a job. </p>
</blockquote>
<p>Seeing is believing I guess as to whether the intent on Waste Management&#8217;s part is really genuinne concern for our environment or just a case of <a href="http://en.wikipedia.org/wiki/Greenwashing" target="_blank">greenwashing <img src="/media_HTDO/ArrowOut.gif" alt="Open Wikipedia Greenwashing in a new window" width="10" height="11" border="0" /></a> but it&#8217;s worthwhile news to keep an eye on.</p>
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